Welcome To The League!
J.R. Mckee & Drew De Leon have come together to show you the keys to success in 2024. To shine a light on the benefits of being ahead of the game. And help you implement these keys to achieve your ultimate goal with music. Together J.R. & Drew were named Billboard's Indie Power Players of the Year in 2023 while winning a grammy, selling over 4 Million records (160M+ in previous years) & having the #1 song on tiktok in the US for the whole of 2023. The Digital Marketing Playbook offers over 3hrs of industry insight and secrets from the very top of the industry + virtual coaching sessions. Are you willing to take a shot at your dreams? If so, join us now!
Get In The Game!
Billboard's 2023 Indie Power Players give you the ultimate digital marketing playbook (3 hrs course + bonus content) to navigate today's music landscape + Coaching Virtual Sessions.
You can even join J.R. or Drew for a 30 minute 1:1 virtual consultation!
Example Curriculum
- Intro (2:16)
- Landscape (6:53)
- The 5Cs (1:20)
- Community (14:27)
- Culture (17:43)
- Commerce (21:43)
- Catalog (16:17)
- Conversation (10:34)
- Mock Artist "Lil JayLA" The 7 Marketing Questions (37:21)
- Lil JayLA Content Plan (6:17)
- Lil JayLA Digital Marketing Plan (13:26)
- Running Ads (5:37)
- Justine Skye: Case Study (18:03)
- Monetization Platforms (14:46)
- Digital Marketing Playbook 2024 - 50 Artist Content Ideas
- Digital Marketing Playbook 2024 - Pre-Release Checklist
- Bonus: Coaching Virtual Session 1 (66:48)
- Bonus: Coaching Virtual Session 2 (61:02)
- Bonus: Coaching Virtual Session 3 (57:50)